MILK EGGS VODKA [By Bill Keaggy]

Advertising Age columnist Lenore Skenazy wrote a wonderful piece on “Milk Eggs Vodka.” It was a lot of fun talking with her because she was very interested in the brands and customer profiles behind all of my found grocery lists — and that’s an angle I haven’t given much thought (compared to the amount of time I spend simply making fun of the lists ;-). Anyway, here’s an excerpt:

There’s a new reference book out for anyone trying to sell anything at the grocery — or understand America. It’s called “Milk Eggs Vodka.”

It’s a book of shopping lists.

Yes, real shopping lists — a couple hundred of them, reprinted in all their crumpled, stained and misspelled glory. They represent just a fraction of the thousands of lists collected over the past decade by oddball/genius Bill Keaggy, who hopes you’ll send him any lists you find too. He just loves them.

So do I! So do untold legions!